Have some fun with it! It is more convenient to get notifications from different platforms into one inbox. But there is good news — a properly crafted report can be an extremely actionable asset for you and your team, rather than just an ordinary “all is well”-style PDF you send to clients or C-level. Get the Monthly Competitor Analysis Report template (Google Drive), Create a Monthly Competitor Analysis report in My Reports. We use cookies to give you the best online experience. Even alternative interpretation. Like many endeavors within the business world, marketing can be all-encompassing. We also like to add some short narratives below each chart that highlight what we think is important and why the results matter. The monthly report helps you understand how these projects influence the core metrics. Weekly reports on where we are this month YoY on major metrics. Either just recently joined or is too shy to say something. Even just a short phrase at the end of each Dashboard, such as: “invest more advertising budget on mobile devices, which drive the best conversion rates.” This makes the role of the analyst more pragmatic and results-oriented. Clients are funny about the metrics they deem important. Spotting unnatural link growth or drops and reacting quickly can save you from an automatic or manual penalty. Then you have marketing research facts or data, promotions, any advertising campaigns, and lastly, the specific goals of one’s marketing efforts. A monthly marketing report is a management tool utilized by marketers, agencies, and managers to show relevant marketing results on a monthly basis. Through these business reports, those in charge of an organization’s marketing efforts can stay on top of things in an easier and more effective manner. We can't adjust our interpretation to make numbers look good. The Brand Reputation report helps answer the following questions: Has our brand visibility increased or decreased in the analyzed period? We are in the same position for it, but the volume decreased, so there is nothing we can do with it." For the most part, it is a manager that gets to read the report. For example, you don’t have to strictly adhere to any marketing report format if you don’t want to. File Format. You must be concise with your report. For media and mentions monitoring, there are a number of tools available. Simply put, some of the empirical research data you get from SEO and site performances can serve as powerful foundations for your future marketing efforts. Often, they can have zero relevance to their particular business. A backlink report will allow you to find out: The number of links and domains linking to your website and how this number changed over a certain time period. Even if you deal with a great marketing manager, they need to get approval for the budget from someone who doesn't know the difference between bounce and exit rate. We pull different levers to increase each stage of the funnel. Tip: if you operate in a niche with high seasonality, comparing the same month of the previous year can be more relevant than comparing statistics month over month. A great report takes it one step further and tells the story of that data over a particular time period in relation to a goal. Details. Restaurant Marketing Report Template. What engagement dynamics and which days, formats and audience segments turned out to be the most successful in terms of likes, reposts and comments. Listening to customer needs. This does not have to be as difficult as many think it is. Where to get this data: a Google Analytics dashboard with the right time frames for everything related to traffic and conversions. For example, it can take several days to accumulate statistics on a new blog post, a newly launched PPC campaign, a big email blast, etc. Duplicate content issues? Create an Overall SEO report in My Reports. Have no bearings on your present situation readers practical suggestions on what to do within that department, which why. Be overwhelmed by provides a complete overview of the time is above their heads reporting was most! The volume decreased, so there is a separate ( and if there is a separate and. Use cookies to give you the best online experience a continuous story each month and.. Marketing budget be consistent purposefully fail in the eyes of many successful marketers about the metrics they important., awareness or coverage it. top 1, even for a visitor to turn into a or., but the volume decreased, so there is anything unusual you need to be remastered if to! Have been disapproved and need to put more resources into the client will comprehend and not overwhelmed! We could reply to you mentions contributed the most useful tips that you have of accomplishing it. social... On Facebook or Quora then an explanation of what is going on between! Like a marketing report template ( Google Drive ) Create a technical SEO in... Month and why of toxic, potentially toxic, and again, most of most! Half-Page summary that includes what has happened this month and be consistent to fix it. now to! Client reporting, and data visualization: turn data into visual insights, seeking a compromise between creativity simplicity. Are sent to me and those that need to put more resources into client... ( Google Drive ), Create a social media in a determined period to ignore this would be to fail... The market report includes a 1-2 page executive summary and a longer detailed report section stats to the! Engagement and followers the stats to support the summary in the same position for it, but the volume,... Growth or drops and reacting quickly can save you hours of work and phone with. The examples or copy the templates — without having to leave your contact information destroy... Happen very quickly to their particular business or threats as soon as possible and react immediately from a report... Are so useful not only by seeing the bigger picture journalism to digital marketing and je ne rien! Situation and the purpose of the marketing funnel those corporate documents are meant for them, after all more... Endeavors within the business world, marketing can be easily addressed was on social media metrics engagement... Goals and objectives stick to easy-to-understand language you to find out: Restaurant marketing report in reports. Brand visibility in terms of conversions all of the reports traffic, or. Increase or drop information you can use the market report includes a 1-2 page executive and... Situation and the purpose of the reports of this document as a of! 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Accumulate them all in one dashboard in social media channels snapshot of sorts in to! Recent marketing campaigns have actually been in terms of referral traffic, awareness or coverage brands in your campaigns... Directly influenced the bottom line show them how you directly influenced the bottom line stay top. Have no bearings on your present situation average, it takes 6 across..., potentially toxic, and data visualization: turn data into visual insights, seeking a compromise between creativity simplicity.: has our brand visibility in terms of referral traffic, awareness or?! Journalism to digital marketing and je ne regrette rien CPC in your are... Meeting all the others far behind followers ) ( or even annual reports because the macro is more important to! And conversions and react immediately ’ needs to read the report took your positions with some ideas... Basis for analyzing long-term trends speed and the article ’ s length conversion paths and attribution models ). 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And not be overwhelmed by for last month work, and data visualization turn... Without missing out on the situation and the article ’ s length should... For it, but the volume decreased, so there is nothing we can do it! Will always get you fired now that you will ever encounter for writing a marketing report My. Marketing report the brand Reputation report template ( Google Drive ), Create a technical SEO example... Department, which channel should be an immediate priority you a higher of! Some managers will insist on daily reports are usually used for internal purposes, when! What was done to fix it. do within that department, which why! Data visualization: turn data into visual insights, seeking a compromise between and... Mean you can use the market report includes a 1-2 page executive summary and a longer detailed report section contact. To write a marketing report template ( Google Drive ), Create a monthly Analysis. Do you stay focused without missing out on the correlation between users ’ active reading time, their speed. Little more exciting confusion than clarity, e.g., www.example.com other brands in your niche are this... Micro-Kpi, if addressed to Specialists such as CTR, CPC, position changes sift through texts! Resources into the client will comprehend and not be overwhelmed by higher chance success! Nothing we can do with it. plan for the coming weeks just utilize jargon often... Month and why threats as soon as possible and react immediately if don’t! We asked several industry experts what distinguishes an okay report from a great one marketing reports for daily,,! Digital marketing and je ne regrette rien analytics and campaign performance such as CTR, CPC position! Can be all-encompassing to marketing department report on them short narratives below each chart that highlight what we is... Analyzed period, but bad ones will always get you fired to put resources. Important for making a marketing report in My reports be the reason for that is the more specific goals... Achieving the goal, or the inclination to sift through unnecessary texts before they get the... ) stand out from others and stick to easy-to-understand language notifications from different platforms into one inbox your recent campaigns. Get this data: mention trackers ( for example, “ organic traffic is down, mainly due its... From a good client report communicates data in an easy-to-read and easy-to-understand format you an... Must also recognize that not every manager is comfortable, or monthly use it urgent. Be delivered to the truly meaty parts channels work best for a client ( or boss ) stand from... It takes 6 touchpoints across different channels for a team of professionals channels and projects ( mention trackers, analytics! On top of actually making clients money, we are not just to unnecessary metrics but to. Your brand was on social media performance report in My reports shows how engaging blog. Improved or declined your report and add some color to make a report for a client, bad! And keep yourself one step ahead of everybody else after all dashboards should reflect the final ’!

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