The role of public relations in politics has changed greatly since the 1990’s, when there was a phenomenal growth in the field. Whether through mass media placement, events or social media efforts, building awareness of the candidate’s name, party, platform and special areas of interest helps solidify his image in the minds of the general public. PR … Political messaging takes form and takes shape with the aid of a good public relations team. Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of Washington Women in Public Relations. Political Public Relations Now. However, charisma and birthright alone no longer give leaders full power to rule. Public relations is the art of creating lasting relationships, based on respect and truth, between interdependent entities existing in the public domain. Many leaders – good and bad – were known for their charismatic nature, including Adolf Hitler, Fidel Castro, John F. Kennedy, and Barack Obama. Historically, most leaders rose to power by birth or a high level of charisma. Also, as democratic countries must consider public opinion, rulers need to work at convincing the public to su… Therefore, one of the main roles public relations plays in politics is the generation of knowledge about a candidate client. Agencies have consolidated and become more professional, with improved messaging. Leaders now have checks and balances in place, forcing decision making into a more bureaucratic process. The Role of Public Relations in Politics is a monthly column written by WWPR member Margaret Mulvihill, examining the role of PR in politics.

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